Once the systems are in place and the marketing is firing – it’s time to enter data-driven changes.

Conversions explore the changes that we have implemented to examine their efficacy and effectiveness and regardless of how well our strategies and tools are already performing – to use the data to seek new ways of generating more traffic and more leads.

This sits at the heart of Conversion Rate Optimisation (CRO) with Purr Traffic and we will explore two elements of Reporting Optimisation.