A significant part of any SEO campaign is content marketing, and there are many sides to this. The production of expert and quality content is the most significant part of this. Creating the content itself and creating high quality content is something that we can manage upon to make sure that expertly written technical content is being produced for you. However then there is also the strategy of the content itself
Before we begin with the work of content production itself we find it critical to consider the strategy with content creation overall.
There are several things here to consider with this:
- What is the type of content that works best for your company. For your clients. But also the person at the help of any internal content production?
- What is the preferred type of content that you wish to produce? Written; Video; Audio; Pdf’s; Slideshare or otherwise?
- Once this has been decided then it’s a case of developing a series of content ideas that will tie in neatly with your SEO and keyword preference efforts.
These can include the following:
- The purpose of creating the content
- The length of the content
- Planned release schedules.